CIPTopup: A Clean Digital Experience for Everyday Utilities

CIPTopup makes airtime, data, TV subscriptions, and utility payments easier for Nigerians. The idea is simple. Bring multiple everyday transactions into one reliable platform and let users complete them with just a few clicks.

When Crescita came on board, the goal was to design and develop a platform that felt fast, light, and easy to trust. One that would meet users where they are and get the job done without friction.

Designing for clarity and use

We started with the basics. What do users want to do and how fast can they do it? The interface had to be clear and accessible to anyone. That meant keeping things straightforward and avoiding visual noise. The homepage focuses on what matters most. Fast access to top-up options, clean navigation, and clear calls to action.

Function first, always

We knew this was not the kind of product people come to for fun. They come to recharge their phone or pay a bill. So we prioritized speed, structure, and load time. Everything from the form inputs to the confirmation pages was built for function and reliability.

A platform people can trust

We paid attention to small details that build trust. Feedback messages are direct. Transitions feel instant. The layout adjusts seamlessly across mobile and desktop. People should feel confident using the platform whether they are paying their electricity bill or renewing their cable subscription.

Built for repeat use

CIPTopup is not a one-time use product. It is something users return to again and again. That meant designing with consistency and efficiency in mind. Every page was structured to reduce friction and make coming back feel easy.