Dart Africa: Growing a Crypto Brand with SEO Strategy That Works

Dart Africa is a crypto trading platform that helps Ghanaians and Nigerians convert digital assets into instant cash or mobile money. The space is competitive and constantly shifting, so our strategy had to be both aggressive and adaptable.

We were brought in to lead SEO and PR efforts with one goal in mind. Help Dart Africa get seen by the right audience and rank in the markets that matter most, Nigeria and Ghana.

SEO Strategy That Focused on Local Intent

Crescita started with keyword research but not just the obvious “sell bitcoin in Nigeria” phrases. We focused on real user behavior, local slang, and long-tail searches that reflect how people speak and search in everyday life.

These keywords became the foundation of our content plan. We wrote blog posts, FAQs, and landing pages that directly addressed user needs. Content was optimized to rank but stayed clear, helpful, and easy to read.

On the technical side, we fixed meta titles, made headers logical and scannable, improved site speed, and implemented schema. We gave special attention to mobile performance since most users came from phones.

For link building, we targeted Nigerian and Ghanaian tech blogs, fintech directories, and relevant crypto forums. Internal linking was also tightened to guide users from blogs to pages where they could take action.

PR That Built Trust in a Sensitive Industry

Crypto is a high-risk space for many users, especially in Africa. Trust is not something you buy, it is something you build. Our PR plan focused on that.

We created press releases that announced product updates, new features, and company milestones. These were pitched to digital media outlets across Nigeria and Ghana including fintech blogs, crypto news sites, and business platforms.

We also worked with local micro-influencers in the crypto space. Instead of regular promotions, they shared real experiences about using Dart Africa. These were posted on Instagram, Twitter, and YouTube to drive interest and build word-of-mouth.

Results That Mattered

Within a short period, organic traffic to the site improved. More users began finding the platform through searches that matched high-intent keywords. Blog pages started to rank for terms like “sell crypto in Ghana” and “convert bitcoin to cash instantly.”

Dart Africa also earned features across fintech publications and crypto blogs. Combined with influencer content, this helped improve brand credibility and visibility.

But most importantly, the strategy brought real users. More trades were recorded. More signups came in. And the brand saw measurable growth in both markets.