Stakegains: Our Work Driving Organic Growth That Converts
Stakegains is a sports entertainment platform where users find live scores, daily football predictions, news, and detailed match statistics across all major soccer leagues.
The Goal:
Drive organic traffic, boost user engagement, and increase conversion rates , mainly signups and page stickiness for soccer content.
The SEO Strategy
1. Keyword Research Focused on Intent
We mapped out search terms with real conversion value, not just traffic. Long-tail keywords helped us target users who were actively looking to take action.
2. Content Planning for Daily Demand
We created an SEO calendar for blog and prediction content based on high-search volume match days (e.g. weekends, UEFA nights). This ensured fresh content aligned with what fans were actually looking for in real time.
3. Technical Fixes
We worked with their team to address crawl issues, improve load speed, and optimize for mobile. Google prioritizes fast and clean content, especially during peak search times.
4. Smart Internal Linking
We made sure posts like match previews and betting tips linked back to prediction pages and signup CTAs. This helped improve page views per session and kept users on the site longer.
5. Ongoing SEO Audits
Regular audits were done to refine pages that were already ranking. We updated old match previews with evergreen betting keywords and improved meta titles to boost CTR.
The Outcome
- Increased organic traffic to match statistics
- Reduced bounce rate on blog content
- Improved ranking for key conversion terms
- Drove thousands of new users to sign up through organic channels
The results were clear. With a focused keyword strategy, on-page fixes, and consistent content targeting football fans and users alike, Stakegains started ranking where it mattered. Traffic grew, bounce rates dropped, and users spent more time engaging with the content. The goal was growth and conversion and that is exactly what Crescita delivered.
