Top Twitter Influencers in Nigeria

Twitter has become one of the most important platforms in Nigeria for shaping opinions, sparking conversations, and driving trends. It is where politics meets entertainment, where businesses connect with customers, and where humor goes viral in seconds. From the latest football banter to music releases and social issues, Twitter is the heartbeat of conversations in Nigeria.

Among the millions of users on the platform, certain personalities stand out. These are the Twitter influencers who can set the tone of discussions, trend hashtags, and shape public perception with just one tweet. They are the voices people look out for daily, and brands often turn to them when they want to reach large, engaged audiences.

Let’s break down how big Twitter really is in Nigeria, how influencers earn, what trends dominate, and highlight some of the top influencers running the space today.

How Many Nigerians are on Twitter?

Twitter is one of the most active social media platforms in Nigeria. Estimates suggest that over 3 million Nigerians actively use Twitter, and the number keeps growing as internet access expands and more young people join the conversation. The platform is especially popular among urban youth, professionals, celebrities, and politicians who use it to stay informed, express opinions, and connect with audiences.

What makes Twitter unique in Nigeria is how fast-paced it is. A single hashtag can gather thousands of tweets in minutes. Movements like #EndSARS showed just how powerful Nigerian Twitter can be, as young people used it to organize, demand accountability, and share real-time updates with the world.

For influencers, this means Twitter is more than a social app. It is a stage where the right content can spread nationwide in hours. From music promotions to political campaigns and even product launches, Twitter has become one of the most effective ways to grab attention.

How Much does Twitter Pay for 1 Million Followers?

One common misconception is that Twitter automatically pays influencers based on their followers. Unlike YouTube or TikTok, Twitter does not have a direct creator fund that pays influencers for views or followers. Instead, earnings come through brand collaborations, sponsored tweets, promotions, and personal projects.

For a Nigerian influencer with 1 million followers, income depends on engagement levels. A brand might pay hundreds of thousands or even millions of naira for a single sponsored tweet if the influencer has strong reach and proven influence. Some also earn money by promoting music, movies, apps, or events through their accounts.

Additionally, Twitter recently launched ad revenue sharing for creators in some countries. While it is still limited, Nigerian influencers with large followings may soon tap into this stream. For now, the most reliable way to earn from 1 million followers is through brand partnerships, direct sponsorships, and personal product promotions.

So while Twitter itself may not write the cheque, the opportunities around influence and visibility can be highly profitable.

Nigeria Twitter trends

If there is one thing Nigerians do better than most, it is making topics trend. Nigerian Twitter is famous for humor, debates, and viral challenges that often spill into mainstream media. Some of the most common types of trends include:

1. Music and Entertainment: New releases from artists like Burna Boy, Davido, and Wizkid almost always trend. A catchy phrase or lyric can become a hashtag that takes over the timeline.
2. Politics and Social Issues: From election campaigns to national issues, political conversations dominate trends. Nigerians use Twitter as a platform for accountability and expression.
3. Football: Premier League weekends are some of the busiest times on Nigerian Twitter. Fans of Chelsea, Arsenal, Manchester United, and Liverpool are some of the loudest communities online.
4. Humor and Memes: Nigerians are incredibly creative, and memes trend daily. A funny picture, video, or phrase can dominate the timeline in minutes.
5. Lifestyle and Brands: Influencers and brands often push hashtags for campaigns. From new gadgets to fashion launches, Nigerians are quick to join in if the campaign feels authentic and engaging.

The power of Nigerian Twitter trends lies in their ability to move culture. A well-placed tweet can spark a nationwide debate or put a spotlight on an unknown brand overnight.

Top Twitter Influencers in Nigeria

Here are some of the most impactful Twitter influencers in Nigeria right now:

1. Asherkine – A creative influencer whose content goes beyond humor, often using his platform for philanthropy and impactful conversations that resonate with young Nigerians.
2. Layi Wasabi – A fast-rising creator whose witty and satirical tweets keep Nigerians entertained daily.
3. Pamilerin Adegoke – A well-known digital strategist and influencer often involved in music, brand campaigns, and youth-focused conversations.
4. Jaruma Empire – Known for her controversial takes and bold marketing strategies, she commands attention and drives conversations across Twitter.
5. Falz (Folarin Falana) – The artist and activist uses Twitter not only to share music but also to voice social issues, making him both an entertainer and an influential figure.
6. Erica Nlewedim – Actress and reality TV star whose large following makes her a go-to personality for lifestyle and entertainment brands.
7. Gbemi Olateru-Olagbegi – Media personality and entrepreneur who engages audiences with lifestyle, career, and entertainment conversations.
8. Omojuwa (Japheth Omojuwa) – Political commentator and influencer who shapes discussions on governance, policy, and social issues.
9. Gilmore – An emerging influencer whose humor and authenticity keep building his presence on Twitter.
10. Tacha Akide – Reality TV star and entrepreneur with a strong, loyal fanbase, making her highly influential in lifestyle and brand partnerships on Twitter.

These influencers represent the mix of comedy, lifestyle, music, and commentary that makes Nigerian Twitter so diverse. For brands, collaborating with them means gaining access to audiences that are engaged, active, and ready to react.

Twitter in Nigeria is alive with energy, opinions, and creativity. It is the place where trends are born, campaigns take off, and voices are amplified. For creators, it is an opportunity to grow an audience and monetize influence. For brands, it is a goldmine of authentic conversations that can help products or services gain visibility faster than traditional advertising.

The important thing, however, is working with the right influencers. Not every account with followers delivers results, and that is why agencies matter. At Crescita Solutions, we help brands identify authentic influencers, design strategies that connect with audiences, and measure results that matter. Our goal is to turn social conversations into business growth, and Twitter remains one of the strongest platforms for that.

The influencers mentioned above are already making waves, but new voices keep emerging daily. The opportunities are endless for businesses that understand the power of influence and partner with experts to do it right.