Top 10 Social Media Influencers in Ghana

You’re scrolling through your phone and suddenly a post grabs your attention. Maybe it’s a jaw-dropping fashion look, a new song that’s already going viral, or a funny skit that makes you laugh out loud. That’s the power of Ghana’s social media creators. They aren’t just posting for likes, they’re setting trends, sparking conversations, and even driving sales for brands. Some of them have millions of followers and real influence that goes beyond borders. Here’s a look at ten Ghanaian influencers making waves right now, the platforms they shine on, and why people can’t stop paying attention to them.

Who are the top social media influencers in Ghana right now

The influencers listed here are active across Instagram, Facebook, YouTube, TikTok, and Twitter X. They were selected based on public follower numbers, visibility in local media, and how often they show up on influencer ranking sites. Follower counts change fast, so the names matter more than exact numbers.

1. Sarkodie
   Michael Owusu Addo known as Sarkodie is one of Ghana’s biggest musicians and social media presences. His Instagram and Facebook followings are in the millions and he uses his platform for music, brand partnerships, and public campaigns.
2. Nana Ama McBrown
   A beloved actress and TV personality, Nana Ama McBrown has a strong following across Facebook and Instagram. She shares lifestyle content, brand collaborations, and personal projects. Her official Facebook page shows a multi million follower base.
3. Fella Makafui
   Actress and entrepreneur Fella Makafui is very visible on Instagram and other platforms, using social posts to promote businesses, fashion and lifestyle content. She frequently appears in entertainment news.
4. Lydia Forson
   Actor, writer and content creator Lydia Forson engages followers with candid takes on culture, beauty, and social issues. Her Instagram is active and well followed.
5. Narhkie
   Sylvia Kweitsu Narkie, popularly known as Narhkie, is a Ghanaian content creator who shares lifestyle, beauty, and engaging short videos that resonate with younger audiences. Her creative style and relatable posts have earned her a growing influence on social media.
6. Emelia Brobbey
   A popular actress and presenter, Emelia Brobbey maintains large followings on Facebook and Instagram and posts a mix of entertainment and lifestyle content.
7. Becca
   Musician Becca is a long standing figure on Ghanaian social media. She blends music promotion with brand partnerships and lifestyle posts. Influencer lists often include her among top entertainers.
8. Stonebwoy
   Internationally known reggae and dancehall artist Stonebwoy engages a global audience through music releases, live shows, and social posts. He frequently appears in influencer rankings for Ghana.
9. Kwadwo Sheldon
   One of Ghana’s most popular YouTubers and digital creators, Kwadwo Sheldon is known for commentary videos, comedy, and social critique. His YouTube presence drives a lot of engagement among younger audiences. (Ranking sites and YouTube metrics list him among top creators.)
10. MzVee
    Singer MzVee uses Instagram and TikTok to promote her music and engage live audiences. She is regularly included in lists of top Ghanaian influencers on Instagram and music platforms.

What platforms do Ghanaian influencers use most

Different influencers favor different platforms depending on content style and audience:

• Instagram and Facebook are common for lifestyle, fashion, and celebrity updates. Many established stars maintain official pages on both.
• YouTube is big with creators doing longer form videos, reviews, and commentary. Kwadwo Sheldon is an example of a creator who built influence with YouTube content.
• TikTok is where short viral clips and music snippets spread fast. Musicians and comedians often use TikTok to reach younger audiences.
• Twitter X is often used for news, political commentary, and live conversation around events and trends. Influencers from musicians to journalists are active there.

How these influencers make money and work with brands

Most top influencers use a mix of revenue channels:

• Brand partnerships and sponsored posts: Companies pay for promoted content, product placements, or campaign ambassadorships. Established celebrities command higher fees.
• Personal businesses: Several influencers run fashion lines, beauty products, or restaurants and use social media for direct sales and promotion.
• Appearances and events: Musicians and celebrities often get paid for performances, hostings, or guest appearances.
• Content monetization: YouTube ad revenue, TikTok creator funds, and subscription features are income streams for digital creators.

Transparency matters. The better creators disclose sponsored content and provide honest reviews, the more trust they keep with followers. Influencer lists and ranking platforms often check for consistent posting and engagement because these metrics affect campaign value.

How to choose the right Ghanaian influencer for your brand

If a business wants to work with an influencer in Ghana, consider these practical steps:

1. Match audience and niche: Pick creators whose followers match your customers. A beauty brand should consider lifestyle and fashion influencers, while a music service might collaborate with musicians.
2. Check engagement, not just followers: Some accounts have large follower numbers but little interaction. Engagement rate and comments matter more. Tools like Heepsy or Modash can give quick metrics.
3. Review past brand work: Look at previous sponsored posts for style and authenticity. Did the influencer deliver measurable results?
4. Ask for media kits and results: Established creators and managers can provide performance metrics, audience demographics, and case studies.
5. Agree on deliverables and disclosure: Make expectations clear on post frequency, content format, and legal disclosures for sponsored content.

Are there risks to following or partnering with influencers

Yes. A few realistic cautions:

• Follower numbers can be inflated: Bots and fake accounts exist. Always look for genuine interaction.
• Controversies happen: Public figures sometimes get involved in scandals that affect brands by association. Do reputation checks before partnerships.
• Legal and regulatory compliance: Sponsored content must meet advertising rules in many places. Make sure paid promotions are disclosed.
• Overreliance on one voice: Relying on a single influencer for sales is risky. Diverse channels reduce exposure.

Ranking services and news sites sometimes call out influencers for suspicious activity or opaque promotion. Using trusted agencies or platforms to vet creators helps reduce these risks.

How Brands and Businesses Can Partner with Ghanaian Influencers and Celebrities

Working with social media influencers in Ghana and celebrities goes beyond simply sending a DM. Brands that want real results need structure, strategy, and relationships that ensure the right voices represent their message. Partnering with an influencer marketing agency makes that process smoother, from identifying the right talent to negotiating fair rates and tracking performance.

In Ghana, Crescita Solutions stands out as the best agency to handle this. We connect businesses with top creators across fashion, music, lifestyle, and entertainment, ensuring campaigns are not only creative but also measurable. With our expertise, brands can avoid trial and error, save time, and build partnerships that truly deliver impact.