How to Find Snapchat Influencers in Nigeria and Ghana

Snapchat may not always grab the headlines like Instagram or TikTok, but it has quietly become one of the most exciting spaces for influence and connection. For many young people in Nigeria and Ghana, it is the app where real life happens in raw, unfiltered moments. From daily stories to behind-the-scenes glimpses, Snapchat feels personal, and that is exactly why influencers on the platform have so much power. They can spark buzz around a new song, make a local event sell out, or put a brand’s product right in front of an audience that trusts them.

For businesses and creators trying to cut through the noise, the challenge is not just using Snapchat but knowing which influencers can actually make an impact.

Why Snapchat Influencers Matter in Nigeria and Ghana

The power of Snapchat lies in its raw and real approach. Unlike polished Instagram feeds or scripted YouTube videos, Snapchat thrives on authenticity. People share unfiltered glimpses of their lives, and this creates a sense of closeness with their audience. For Gen Z and young millennials in Nigeria and Ghana, this kind of content feels more relatable than traditional advertising.

Brands that want to connect with these groups cannot ignore the role of influencers on the app. Whether it is a Lagos-based fashion influencer showing behind-the-scenes of a clothing line or a Ghanaian music promoter creating buzz for an upcoming concert, Snapchat influencers play a role in shaping conversations and driving awareness. They make products and experiences feel personal, which often translates into trust and better results for businesses.

How to Find Micro Influencers on Snapchat

Micro influencers are those with smaller but highly engaged audiences. They may not have the same follower numbers as celebrities, but they often connect on a deeper level with their audience. In Nigeria and Ghana, micro influencers on Snapchat are gaining traction because they build trust, and their recommendations often feel like advice from a friend.

Here is how you can identify them:

1. Pay Attention to Niche Communities
   Instead of looking only at popular accounts, focus on creators who consistently share content in specific areas like fashion, tech, food, or campus life. For instance, a student influencer in Accra who shares daily experiences might have fewer followers but a very loyal base.
2. Track Story Views and Engagement
   On Snapchat, follower counts are less visible compared to other platforms. What matters most is the number of people viewing and engaging with stories. Ask influencers for their average story view counts and screenshots of engagement metrics before making a decision.
3. Look for Consistency
   Many people post occasionally on Snapchat, but true influencers show up regularly. Consistency in posting is often a sign that their audience looks forward to their updates.
4. Use Influencer Marketing Agencies
   If you are unsure where to start, agencies like Crescita Solutions can help connect you with vetted micro influencers in Nigeria and Ghana. They already have networks of creators and can save you the time of trial and error.

Where to Find Snapchat Influencers

Finding influencers on Snapchat requires more effort compared to platforms that have public search tools, but it is very possible. Here are some effective ways to do it:

1. Social Media Crossovers
   Many Snapchat influencers also share content on Instagram, TikTok, or Twitter. Look for influencers on those platforms who mention their Snapchat handles in their bios or posts. This way, you can identify creators who have an active following on multiple platforms.
2. Leverage Hashtags and Trends on Other Platforms
   Even though Snapchat itself does not support hashtags the way Instagram does, you can search trending hashtags on other platforms like #SnapchatNigeria or #SnapchatGhana. Influencers often use these tags elsewhere to promote their Snapchat presence.
3. Word of Mouth and Peer Recommendations
   In Nigeria and Ghana, many influencers grow organically through word of mouth. Asking people in your target market which influencers they follow on Snapchat can give you valuable leads.
4. Influencer Databases and Tools
   Some influencer marketing tools allow you to search by platform, location, and niche. These can help you identify Snapchat influencers who fit your brand’s needs.
5. Work with Local Agencies
   Partnering with a local influencer marketing agency like Crescita Solutions is one of the smartest moves. They have on-ground knowledge of which influencers are reliable, affordable, and actually deliver results. Instead of wasting time searching blindly, you can tap into a curated list of influencers tailored to your campaign goals.

How to Find Snapchat Influencers for Brand Collaborations

Once you have a list of potential influencers, the next step is to figure out who is the right fit for your brand collaborations. The wrong partnership can waste your budget, so it is important to evaluate influencers carefully.

Here is what to look out for:

1. Audience Match
   Always ask: does this influencer’s audience match the type of people I want to reach? For example, if you are promoting a skincare brand, working with a beauty or lifestyle influencer will make more sense than collaborating with someone focused on tech reviews.
2. Engagement Quality
   On Snapchat, success is not just about how many people follow someone. It is about how many people watch and respond to their stories. Pay attention to how interactive their audience is.
3. Content Style
   Snapchat thrives on storytelling. You want an influencer who can naturally integrate your brand into their daily stories without it feeling forced. If their style is funny, casual, or informative, ensure it matches your brand’s tone.
4. Authenticity
   Authentic influencers are more likely to generate trust. If someone is constantly promoting every product that comes their way, their audience may stop paying attention. Look for influencers who are selective and genuine about what they promote.
5. Professionalism
   Even though Snapchat content feels casual, professionalism still matters. Influencers should meet deadlines, deliver on agreements, and provide results. Working with agencies like Crescita Solutions can help guarantee this, since they only partner with influencers who meet professional standards.

Why Snapchat Influencer Marketing Works in Nigeria and Ghana

Snapchat might not have the same global reputation as Instagram or TikTok, but its impact in Nigeria and Ghana is very real. Here are some reasons why it works so well:

• Strong Youth Appeal: Young people dominate Snapchat, making it a direct line to Gen Z and millennials who are active spenders in fashion, entertainment, and lifestyle.
• Real-time Engagement: Because stories disappear after 24 hours, viewers pay closer attention. This creates a sense of urgency around influencer content.
• Community Feel: Snapchat gives off the vibe of a close-knit community, which makes influencer recommendations feel personal and trustworthy.
• Cross-platform Strength: Many Snapchat influencers also share snippets on Instagram and TikTok, giving campaigns a wider reach.

Best Influencer Marketing Agency in Nigeria and Ghana

One of the biggest challenges brands face in Nigeria and Ghana is figuring out which influencers are genuine and worth the investment. Fake engagement, inflated numbers, and inconsistent delivery are common issues. This is why partnering with a trusted influencer marketing company can make all the difference.

Crescita Solutions has built a reputation as the best influencer marketing company in Nigeria and Ghana by focusing on real results. We vet influencers thoroughly, check their engagement metrics, and ensure that campaigns actually connect with the right audiences. Instead of relying on guesswork, we provide brands with influencers who can truly deliver.

Finding Snapchat influencers in Nigeria and Ghana does not have to be daunting. With the right approach, you can identify micro influencers who connect deeply with their communities, locate creators through social crossovers and word of mouth, and evaluate who is best suited for brand collaborations. Snapchat’s unique blend of authenticity and real-time storytelling makes it a powerful tool for brands that want to reach younger, engaged audiences.

The smartest step for any business is to balance direct research with expert guidance. While you can identify influencers yourself, working with professionals like Crescita Solutions saves time, reduces risks, and guarantees better results.