Dart Africa: Building a Bold Identity for a Fast Moving Crypto Brand

When Dart Africa came to us, they had a clear mission: make crypto trading simple for Nigerians and Ghanaians. What they needed was a brand identity that carried trust, boldness, and relevance in an industry where credibility is everything.

We started with brand discovery, taking time to understand their audience and positioning. From there, we designed a visual identity that felt modern, confident, and approachable. The logo was built to stand strong in both digital and print, while the color palette balanced trustworthiness with vibrance.

Once the foundation was set, we expanded the branding into guidelines covering typography, tone of voice, and application across digital platforms. Every touchpoint was considered to ensure consistency, from the website to social media assets, all the way to customer communication.

The result was not just a logo but a full identity system that gave Dart Africa the confidence to stand out in a crowded crypto space. The brand now communicates security, ease, and speed. This is exactly what users want when trading their assets for cash.