Top 10 Social Media Influencers in Nigeria
Social media in Nigeria has evolved into something much bigger than just posting selfies or chasing likes. It has become the heartbeat of culture, the place where music trends begin, fashion styles go viral, and even political conversations gain momentum. Every day, millions of Nigerians pick up their phones not just to scroll aimlessly but to laugh at a skit, learn a new recipe, keep up with breaking news, or check out the latest beauty hacks. The platforms have turned into marketplaces of ideas and influence where a single post can change a person’s life or push a brand into the spotlight overnight.
When you scroll through the endless stream of content, there are always a few voices that stand out and grab your attention. These are the people whose videos you watch without skipping, whose opinions spark conversations at home and in group chats, and whose recommendations make you consider buying something you never planned for. They have built loyal communities who trust them, and that trust is what makes them so powerful. These social media influencers are not only entertaining, they are shaping what people talk about, what they buy, and how they see themselves.
Let’s take a look at ten of the most influential social media personalities making waves in Nigeria today.
Top 10 Social Media Influencers in Nigeria
- Queen Taaooma (TikTok / Instagram)
With over 5.9 million TikTok followers, Taaooma has mastered the art of family-centered comedy. Her skits capture everyday Nigerian realities, making her one of the most relatable and bankable influencers for brands. - Brodashaggi (TikTok / Instagram)
Boasting around 5.1 million followers, Brodashaggi is known for expressive comedy rooted in Nigerian street life. His energy and versatility make him a top pick for campaigns that need humor and wide appeal. - Shank Comics (Instagram / YouTube / TikTok)
With witty storytelling and hilarious skits, Shank Comics reflects the lifestyle and daily struggles of young Nigerians. His content consistently goes viral, which makes him valuable for brands targeting Gen Z and millennials. - Officer Woos (Instagram / TikTok)
Famous for his police-themed comedy and frequent collaborations, Officer Woos has built a loyal following. His humor appeals to audiences across age groups, making him ideal for fun, light-hearted campaigns. - Purple Speedy (TikTok)
With 16.6 million TikTok followers, Purple Speedy is one of Nigeria’s most popular dance creators. Her viral moves and energy have made her a trendsetter, especially for fashion, beauty, and music promotions. - Asherkine (TikTok / Instagram)
Asherkine has carved a niche with his timing and highly relatable contents. His ability to mix satire with real-life situations resonates with Nigerian audiences, making him a strong voice for brands that need substance. - Tunde Ednut (Instagram)
Tunde Ednut is more than an entertainer; he’s a culture shaper. Known for his massive Instagram following, he promotes music, trends, and social conversations that reach millions daily. His influence makes him one of the biggest digital tastemakers in Nigeria. - Layi Wasabi (TikTok / Instagram)
Layi’s satirical take on education, law, and society has made him a fan favorite. His clever humor sparks conversations, which brands can leverage for thought-provoking and viral campaigns. - Gilmore (TikTok / Instagram)
With a style rooted in relatable, everyday struggles, Gilmore’s skits feel personal to his audience. His authenticity makes him perfect for brands looking to connect emotionally with Nigerian youth. - Modola (TikTok / Instagram)
A fast-rising star, Modola blends comedy with authenticity in a way that’s refreshing and fun. She has quickly built a strong following, making her one of the influencers to watch for impactful collaborations.
Best Influencer Marketing Agency in Nigeria
Influencer marketing has quickly become one of the most effective ways for brands to connect with audiences in Nigeria. People trust recommendations from influencers more than traditional ads because the message feels real, relatable, and personal. From lifestyle bloggers to comedians, tech reviewers to beauty creators, influencers are shaping conversations and driving buying decisions daily.
For businesses, however, influencer marketing is not always straightforward. Choosing the right influencer, managing contracts, creating content that resonates, and tracking results can be overwhelming. This is why many brands turn to influencer marketing agencies for support. An agency brings structure, experience, and networks that make campaigns more impactful and less risky.
At Crescita Solutions, we understand that influencer marketing is more than just chasing large follower counts. It is about creating authentic connections. We focus on aligning brands with the right voices that fit their values and speak directly to their target audience. By doing so, we help businesses avoid wasted budgets and instead achieve real engagement and measurable results.
One of the biggest advantages of working with an agency like ours is access to a diverse pool of influencers. Some brands need high-profile names to create buzz, while others achieve more success with micro or nano influencers who build stronger trust with their communities. Our role is to identify the right mix for each campaign and ensure the message reaches the right people at the right time.
Data is another advantage we bring to the table. Trends on Nigerian social media change quickly, and relying on guesswork can lead to poor results. We use analytics to monitor performance, measure ROI, and make adjustments in real time. This ensures that campaigns stay relevant and deliver the impact brands are looking for.
Beyond influencer selection and performance tracking, we also help businesses develop creative strategies that make their campaigns memorable. From storytelling to campaign management and post-campaign reporting, we handle the process end-to-end so our clients can focus on growth while we drive conversations online.
For brands operating in Nigeria’s competitive market, influencer marketing is one of the smartest ways to stay connected with audiences who spend more time on social media than on traditional platforms.
